Coaching at CruxTime
CruxTime LLC supports a limited number of executive coaching and advisory engagements led by David Markley.
This work is grounded in the same principles that guide our broader portfolio: judgment under pressure, disciplined execution, and long-term credibility.
Coaching is not positioned here as content, branding, or personal visibility.
It is serious, confidential work conducted with leaders operating in consequential environments.
Who This Is For
Coaching engagements are typically appropriate for:
- Senior executives and founders
- Technical leaders scaling organizations
- Operators navigating high-stakes transitions
- Leaders facing structural, cultural, or performance inflection points
- Individuals carrying responsibility where decisions have real cost
This is not general productivity coaching.
It is not motivational programming.
It is not entry-level leadership training.
The work assumes experience, responsibility, and complexity.
Coaching Philosophy
The coaching approach emphasizes:
Judgment over reaction.
Clarity in ambiguous environments.
Restraint over performance.
Separating signal from noise.
Tension navigation.
Speed vs. deliberation.
Visibility vs. credibility.
Authority vs. inheritance.
Structural thinking.
Looking beyond immediate problems to system dynamics and cultural consequences.
Long-term orientation.
Short-term wins that damage institutional credibility are not wins.
This work is reflective, analytical, and candid. It prioritizes durable improvement over quick reframing.
Scope of Engagements
Coaching may include:
- Executive advisory sessions
- Leadership decision analysis
- Organizational inflection guidance
- Cultural diagnosis
- Strategic clarity work
- Pressure navigation and resilience development
Engagements are intentionally limited in volume to preserve depth and quality.
Relationship to CruxTime
CruxTime LLC serves as the legal and operational framework for these coaching engagements.
It provides:
- Administrative structure
- Financial management
- Governance oversight
As with other initiatives under CruxTime, the goal is disciplined stewardship — not scale for its own sake.
Learn More
Detailed information about coaching philosophy, approach, and engagement structure is available at:
Serious inquiries should begin there.